KYPI

Overview

Campaign performance tracking dashboard replacing manual marketing data workflows.

Problem

The client managed multiple marketing campaigns with fully manual workflows: collecting data from platforms, spreadsheet reporting, no real-time performance view, slow detection of underperforming campaigns, weak historical analysis, and no way to correlate metrics across channels.

Solution

I built KYPI as a campaign performance dashboard that centralizes marketing analytics: company creation, Google Sheets import, Chart.js visualizations, real-time KPIs, scheduled reporting, and APIs so teams move from 8-hour weekly reporting to automated generation.

Architecture & delivery

• React dashboard with Chart.js and WebSocket-style live updates
• Node.js and Express APIs with scheduled collection jobs
• MongoDB for campaign metrics and historical records
• Google Sheets / ads-platform API ingestion